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EVENT AUTOMATED RETAIL
TOURSFESTIVALSPOP-UPS
THE MERCH ROADIES

THE BIG

300-450 Unit Capacity
(H) 77.25" x (W) 32.75" x (D) 45.75"

merch roadie big

THE MINI

200-300 Unit Capacity
(H) 70" x (W) 23.5" x (D) 45.75"

2

THE SLIM

80-100 Unit Capacity
DIMS APPROX: (H) 40" x (W) 12" x (D) 20"

3
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USERS
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WEBSITE IMAGES
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THE FOUNDERS
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NATALIE

With over 10 years of touring under her belt,  Nat has worked in Merchandise Managerial functions for artists such as Beyoncé, Awolnation, Bassnectar, Steve Aoki, Zomboy, Zeds Dead, Calvin Harris, Tiesto, Deadmau5, and has worked closely with the teams at the industry’s top merchandise production companies, allowing her to truly understand merchandise A to Z. From working the merch booth to managing advancing and logistics during this time, CoFounder Nat saw a need to improve the selling side of merchandise. If only there was a way to making it easier and less time consuming to setup up and sell, it would allow her and other Merchandise Managers on tour the time to wear more hats as merchandise logistics manager, production assistant and meet and greet manager.

Nat is the Chief Operating Officer, and her favorite part of the business is managing Product Development, Service Delivery and Client/Account Management.

SARINA

Sarina’s background in events started with merchandise selling, production assisting, bar managing, and grew into an to end-to-end food vendor coordinator. She’d curate, advance and support 15-25 booth and truck food vendors at events including Beyond Wonderland, High Low Festival, Nocturnal Wonderland, LA Pride,  Dreamstate, Countdown, VELD Music festival, Long Beach Pride, and Vans Warped Tour. Just before making the switch full time to Merch Roadie, she also was a Tour Merchandise Manager for Zomboy, Keys N Krates and Stars on Ice. She obtained her Bachelor’s degree in International Business from Webster University Thailand,  has lived in 3 countries, and kept short term stays in over 30.   Her passion project is Bizlanthropy, a nonprofit dedicated to bringing social business approaches to the music industry. 

Sarina is the Chief Executive Officer, and her favorite part of the business is Strategizing, Business Development, Fundraising and Software Development. She has a strong interest in making Merch Roadie a conscious business of its’ environmental and social impact.

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